The business world is changing. The White House recently signed into law the Small Business Jobs Act in which extends the Small Business Association loan provisions and doubles the amount of government funding to small businesses. However, there is another element that improves and creates value for businesses: design.
Design is an investment in innovative thinking, positioning, branding and communication that creates value for businesses in terms of competitive advantage, customer trust and loyalty, and market share. In a rapidly changing global and local business environment, design thinking helps business counter the complexity of conditions with creative solutions. In a global economy in which production gravitates toward the lowest cost producer, human-centered design provides the competitive differentiation needed to gain market share. Design is a critical strategic asset that is most effective when employed early in corporate plans, not as a decorative finality.
Resources from AIGA.