Analyze
Your project ecosystem will become something very familiar and understandable after this complete process is finished. However, the first step to success is actively understanding and discussing your core objectives, goals, requirements, and expectations for both your brand and the project. We delve into the workings of the project to truly understand the stated and undertones of the scope. Interviewing key management, stakeholders, employees, and previous customers are all part of the process.
From there, we determine the overall execution of the project and an in depth study on what the client expects to achieve and the necessary information to be included is presented. A particular process to Kraupp Inc. is used to determine the brand messaging ideals, competitors, target demographics, etc.
A few elements that we process:
- Create a User Base
- Develop Personas
- Create specific Needs & Wants
- Build a proactive Story or Visual Board
- Create a Sitemap
- Create Task Flows
- Gather required Elements and Content
Design
The next step of the overall process is the design phase where we actively use comparative imagery to define and refine your brand and particular project. We look at concepts that will fit with your expectations and the current perceptions within the marketplace. We then present the design concepts and discuss our overall vision.
A few elements that we process:
- Create Wireframes, Annotations, and Prototyping
Develop
After the design has been actively processed and finalized, we continue through the develop stage. Whether that’s coding the newest technology for your site, implementing brand designs, or constructing an advertising creative, the develop phase is a continued and refined step that allows us to construct what we discussed in the previous steps.
Test
To us, testing is an extremely important step in the project scope. Many agencies may skip over this, but we want the entire community, marketplace, stakeholders, and competitors understand the concept and design elements. If that requires social interaction or target consumer research, we look at what can be improved and how we can make the element the best it can be. This may include brand meetings or a simple browser test for an online creation.
Implement
The Implementation phase the exciting phase for all involved with the project. We work to deploy the newest technology, creative, or concepts to the targeted marketplace. We ensure the solutions fit within our original goals and prioritize effective deliverables.
Celebrate
Then we celebrate a success project, from an idea to an executable element of your brand. Not one person involved within this project, whether it’s the designers or the stakeholders, can forget this step.