Firebrand of the American League is an established and official fan blog of the Boston Red Sox.

When the Firebrand of the American League blog approached us to do a redesign of their site, we immediately became interested. For starters, this project was near and dear to our hearts in the sense that we all appreciate a storied sports franchise. Additionally, the overall organization and deployment of this site, with over 5,000 blog posts, comments, and image details was an essential transition to the new design.

This site involved some hefty WordPress functionality and integration. The goals and needs of the blog was to make it more image effective and personable with votes, polls, threads, and podcasts.

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